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This ongoing campaign is designed to increase footfall for independent local traders, helping to keep money in West Bridgford and to help stop the demise of our high streets and enable our independent traders to compete on a level playing field.
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We know that chain stores and online retailers are now an established part of our shopping experience, and we don’t expect anyone to do without them, but Totally Locally is designed to let local independent businesses compete on a more equal footing by raising local awareness. When people are deciding where to spend their hard earned money, we want local traders to be at the top of the list .
TotallyLocally is a not-for-profit marketing initiative, which has already been rolled out to 70 other towns across UK, creating a voice for traders to interact with their nearby residents and customers: making some towns visitor and shopping destinations off the back of their campaigns. This will not be expensive, in fact it’s up to you how much you want to get involved and spend but the maximum cost to someone who wants to be involved in everything will only be a few pounds for printed marketing material.
Local organisers will not be profiting in any way from this campaign, they are doing this purely because they are so passionate about attracting visitors to our lovely town and in turn helping sustain our all important traders. This is an inclusive campaign, which will include everyone from independent businesses on Central Avenue and Radcliffe Road to Melton Road, Abbey Road and beyond.
How will we do this?
TotallyLocally manifestos and other posters are appearing in shop windows to spark interest – this and other posters will inform residents of the campaign and help show them the value of local businesses. ‘Thank you’ slips can accompany items purchased to make people really think about what difference their £ makes to the local economy and can be wrapped up with gifts to act as a ‘badge of honour’ to the present recipient in the same way as ‘made in Britain’ or ‘sourced ethically’ do.
To get an idea of upcoming events, check out the calendar section of the site.
Residents are encouraged to recommend their local hidden gems and write about why they like them. People love to talk about their positive experiences with local businesses so we will give them a platform on which to do this.
We will get in touch with those businesses nominated by residents and visitors to be interviewed & complete details for their Hidden Gem page. Telling locals about the people behind your business is a great way of showing the difference between an independent and a chain. A description of products or services that you sell might highlight items that many people don’t currently know you sell. Just a few paragraphs of text and a friendly photo of you and you business will make the Hidden-Gems section of the website a great read for locals.
If you wish to print out some of the marketing material to display on your counter or window, you can check-out some of the images and resources here. If you’re not receiving our newsletters by email, drop us a note at info@totallylocallyWB to tell us your email address.
Are there any rules? Well sort of, see the Totally Locally houserules, and remember this will be fun!