“Do You fancy a Dress With That Steak Madame?” Not a phrase often overheard, except possibly at Signature.
That’s Signature Steakhouse & Designer Boutique ‘Where Food And Fashion Meet’
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In what seems probably the most obvious pairing of businesses – (food and clothes, both open til late! - why hasn’t anyone thought of this before?), Signature seems to have hit on that special formula that all small businesses go looking for!
It’s a family affair at this Steakhouse and Designer Boutique on Melton Road.
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Run by husband and wife Ashley and Paula Massadeh, this unique restaurant and chic designer clothes shop opened in 2009 after the couple decided to merge their two previous West Bridgford businesses.
It’s since become a bit of a favourite with food lovers and style conscious (plus style conscious food lovers and food lovers who are…..oh you get the picture!).
“I was the joint owner of Amici bar and brasserie on Radcliffe Road and Paula had Bridge Boutique on Portland Road. We had a young daughter and wanted to spend more time together as a family so we thought we’d put the two businesses together.”
And get this – it’s the only boutique in Nottingham open until 10pm every night.
“We only have four pieces of each item of clothing, and one in each size, so it means that only you will be wearing it making it very special,” says Ashley.
“We only stock designer names that aren’t available in city centre shops. Between 75 and 80 per cent of the restaurant and boutique’s customers are women, so the businesses feed each other (if you pardon the pun). Between starters and main courses, we have had ladies nipping into the shop to try a dress on, or just for a browse.”
As well as offering delicious fillet, rump, sirloin, rib eye, t-bone and Chateaubriand steaks, sourced from C Brumpton Butchers on Melton Road (see our other hidden gem) and another supplier in nearby Saxondale, the restaurant has a great range of superb fish, other meat and vegetarian dishes, desserts, and a high calibre wine list.
Ashley also sources restaurant produce and accessories from other Melton Road businesses.
“We buy our fish from Paolo’s fishmongers and our vegetables and flowers from Slades florists. It’s very important that we support each other. The same customers that come to me go to them.”
Ashley and Paula have ambitious plans to franchise out their steakhouse and designer boutique concept while ensuring it retains its core values.
“We offer a more one to one service. You know each customer’s name and they know you. You know what wine they had last time and who their children are. I love what I do. It’s the socialising and meeting people.”
You don’t get much more of a Totally Locally experience than that do you?!?
Signature Steakhouse and Designer Boutique, 100 Melton Road, West Bridgford
Tel: 0115 981 6249