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Totally Locally Launch – Sunny and Successful!

The Write up

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What a fantastic day the launch in West Bridgford at the Melton Road Shops Market was. The sun was shining and the good people of West Bridgford came out in their hundreds to support their local town, shops, businesses and people. Warming on the soul in all respects.

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It was great to have music in and around the event all day from the Bevox choir kicking us off at 10am, with blues, jazz, barber shop, traditional folk, musical debuts right through to the Violinists of Jesse Gray School. This made the whole event go with a swing.

For us it was great to talk with so many of the people that braved the scorching sunshine about Totally Locally, what it was about, what or £5 message was all about, how the campaign would continue throughout the year, how people could get involved, etc…we were able to give away about 200 Totally Locally West Bridgford bags so we hope to see those as a regular occurrence in the independent shops around West Bridgford in the coming weeks.

All of the shops and the stall holders we spoke to said it was the busiest that the Melton Road Shops Market had ever been which was great and I am sure that it will have a continuing effect on the local areas as there were a fair few people that we spoke to that didn’t know that some of the Hidden Gems we had on the website were there…and they did promise to try them. Whether it was butcher, fishmongers, brewers or organic dog biscuit makers…I think that pretty much everyone there found out something new about their local area on the day.

The Totally Locally team managed to come away with Sausage Rolls, Pork Pie, Chilli Jam, Red Onion Marmalade, as well as homemade cakes washed down with the odd coffee and cold drinks from the local cafes…not to mention a well timed, life saving apple juice from the Abundance team when the day was at its hottest.

But it was not all about us taking away some fantastic local produce…we spoke to a lot of people about their favourite shops and businesses in West Bridgford (and not just on Melton Road) so we are armed with a small sackful of nice comments about hidden gems that you love. I think that the most touching of all of these were for Burton’s Fruit & Veg…pretty much most of the people that loved the shop mentioned Tony by name and just how friendly, and the excellent customer service he gave. They also mentioned how much they will miss both him and the shop when he decides to call it a day…and how it will be a great loss to the area.

There were plenty of nice things that were said to us or that we overheard on the day…the fact that school children new just as much about our £5 message as much as the adult, the fact that shops were having their business Saturday ever…that they ran out of apples, and that we ran out of bags.

Whilst this may not seem like a big deal to some – it just confirms what were already knew about West Bridgford…and that is there are some great independent shops that people think are special, and that there is room for everyone to explore and find out even more hidden gems…we know that people genuinely want to spend their £5 in their local shops and there is a certainly a passion for people to change that little bit and keep a choice on their high street with independent standing next to and hand in hand with the chain store.

Right, that sounded a bit heavy that last paragraph…where’s my pie.


The TV Coverage

AND…here’s a nice little video fresh from BBC East Midlands Today to whet your appetite.

The Video



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